My 15+ years of professional writing experience allows me to translate technical and complex ideas into digestible and organized pieces of content. As a business writer, I craft content that demonstrates authority and trust. Working within brand voice and guidelines, I write blogs, long form ebooks/guides, executive bylines, articles, research reports, social-first content, infographics, web copy, and more.

I consult with brands on how to use data and insights to support their messaging and positioning. This includes designing a primary research strategy or deriving insights from existing sources of customer data. I provide direction on how proprietary insights should be distributed and activated across owned, earned, and paid channels.

I build audience-centric and pipeline-accelerating content strategies for B2B businesses. This includes ideal customer profile research, buyer journey mapping, market research, competitor reviews, SEO keyword analysis, and content audits. The result is a comprehensive strategy with topics, areas of focus, recommended multimedia formats, and channel activation plans. I also help brands build bespoke and templatized content assets for ABM and personalized campaigns.

B2B company executives and internal subject matter expertise are sitting on mountains of insight that need to be extracted and polished. I work with B2B brands to find the gems in their arsenal and develop outline narratives and thought leadership positioning that is unique and differentiated in the marketplace. Strategies are then developed for activating that point of view across channels including executive keynote development, PR pitches, byline articles, podcasts and more.

From creation, reviewing, editing and publishing, there are many complex steps to bringing business content from conception to reality. I work with brands to add editorial rigor, standards for quality, and process to their content production. From transparent content calendars to streamlined workflows for all stakeholders involved in the writing and production process, I consult with brands to make editorial processes more efficient, effective, transparent and seamless.

Asking the right questions is a key part of my skill set. I design interview scripts and approaches that drive B2B business forward. This includes capturing valuable subject matter expertise from the most technical and knowledgeable internal thought leaders, interviewing customers to uncover quoteable “voice of the customer” successes and outcomes, and outlining which questions will drive a podcast or panel conversation forward to hit on key corporate messages.

My six years as the B2B principal analyst at eMarketer lets me bring an authority and understanding of the trends and subjects that matter most to marketers and advertisers. I can guide panels and discussions virtually or live on stage and I have moderated panels at Social Media Week, Advertising Week, ANA, The Drum’s B2B World Fest, The B2B Marketing Exchange,SaasStock and more. Past panelists I have moderated include executives at LinkedIn, Google, HubSpot, Bayer, Deloitte, SAP, gyro, Shopify, TD Bank, Gum Gum, Adobe, Prudential, CapitalOne, Accenture and more.