Long Form Content
Guides, ebooks, white papers and primary research reports.
eMarketer Reports
Original research reports written during my tenure at eMarketer and Insider Intelligence.
Case Studies
Bringing the voice of the customer to life with customer stories.
Short Form Content
Blogs, articles and more.
3 Myths about Video Marketing Analytics
B2B Video Marketing: Executive Buyers Deep Dive
B2B Video Marketing: Millennial Buyers Deep Dive
SAP’s Alicia Tillman on the Makeup of a Modern Marketing Team and an Experience-Driven Economy
Alibaba Is Banking on US SMBs to Go Head-to-Head with Amazon
Three Things B2B Marketers Should Know About Data in 2018
B2B Content Marketing Is a Marathon, Not a Sprint
At SAP, Machine Learning Is Imperative for Content Marketing Personalization
Content Shouldn’t Live and Die in Marketing, Says Hootsuite
Building a Customizable B2B Ecommerce Experience
How Ferguson’s Online and Offline Sales Channels Work Together
B2B Customer Loyalty Can Boost Ecommerce Sales
Why Aetna Needs Agile Marketing for Its Digital Transformation
How a Quest to Boost Conversion Rates Resulted in a Company's Digital Transformation
How Mercer’s Global CMO Modernized the Marketing Department
Marketers Are Frustrated with Agencies—and Vice Versa
What's Holding B2Bs Back from More Advanced Data Management
Marketers' Roundtable: Brands Need to Send Fewer Emails, So Why Aren't They?
How B2Bs Can Build the Loyalty Program That's Right for Them
Should B2B Marketers Focus on Driving Account Growth?
A Guide to the Top Three B2B Marketplaces: Amazon Business, Alibaba and Thomas
How Marketers Can Adapt to Event Cancellations Brought on by Coronavirus
How Companies Can Set Employees Up for Success When Working from Home
How B2B Buyer Behavior Has Changed in Light of COVID-19, and What Marketers and Sellers Can Do Now
COVID-19’s Impact on the B2B Industry
US B2B Digital Advertising Thrives amid the Coronavirus as Traditional B2B Spend Plummets
Adjusting to a New (Distributed) Way of Working
The future of corporate events is hybrid
Going Virtual: Best practices for rewriting the playbook on event marketing
Agencies feel the squeeze, even without the pandemic
US B2B digital ad spend grows, becoming central part of B2B go-to-market strategy
Hotspot Users Need to Think Before They Connect
#cyberSAFE Leaders Series, Mark Goldstein: Innovating For Online Safety
B2B marketing during Covid-19: 8 transformations to stay ahead
Video Content
Videos I scripted and produced under my direction.
Travel Writing Portfolio
Articles and books from my early career when I was a travel writer.
